Puro Estado Fisico
Description
PEF is an eCommerce website design for a sports nutrition and supplements store, product discovery, and conversion. The interface combines clean layouts, strong visual hierarchy, and intuitive filtering to streamline the shopping experience. Built on Shopify with GemPages, and supported by copywriting created with ChatGPT, it delivers a modern, scalable, and high-performing online store.
Challenge
Design a high-converting eCommerce experience that simplifies product discovery, builds trust, and makes shopping for sports nutrition fast across desktop and mobile.
Goals
Improved product discovery with intuitive filters.
Optimized conversions through clear shopping journeys.
Built a scalable Shopify storefront with GemPages.
Role
UI/ UX Designer and Shopify Master
Year
2024
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