BAI Picnic
Description
BAI Picnic is a visual and conversion-focused platform for an outdoor dining concept, merging storytelling, intuitive navigation, and A/B testing-driven design. Enhanced with AI tools, it creates optimized, high-converting user journeys.
Challenge
Design a conversion-focused website that transforms a premium outdoor picnic concept into an intuitive booking experience, using A/B testing to optimize every step of the customer journey.
Goals
Increased bookings through A/B-tested landing pages.
Simplified reservations with intuitive user flows.
Enhanced customer trust with a premium web experience.
Role
UI/UX Design
Year
2026
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